Newsweek honors Fidelity Life a fourth time for ‘Best Customer Service’

For the fourth year in a row, Fidelity Life is honored to be named to Newsweek’s list of America’s Best Customer Service companies.

Since 1896, Fidelity Life has been helping everyday people achieve financial security with affordable life insurance plans that meet their needs each step of the way. We are particularly grateful to be one of America’s Best Customer Service companies this year, with families more focused than ever on financial protection. We look forward to continuing to make life insurance simple, easy, and affordable to help everyday Americans protect what matters most.

America’s Best Customer Service brands

Newsweek and Statista identified America’s Best Customer Service brands based on an independent study of more than 25,000 U.S. customers across 161 product and service categories. The award was based on a combination of net promoter score (likelihood to recommend the company to friends or family) and five service criteria:

  • Quality of communication: Whether the contact (via email, telephone, or face to face) was friendly or polite.
  • Professional competence: The quality of information received, and whether questions were answered correctly and in sufficient detail.
  • Range of services: The variety of solutions available to fulfill one’s personal expectations.
  • Customer focus: Whether the customer felt acknowledged and important.
  • Accessibility: The availability of customer service.

Based on that feedback, Newsweek evaluated companies and awarded the top three to five companies in each category. Fidelity Life was recognized in the Accidental Death and Dismemberment (AD&D) insurance category, making us part of these rankings each year Newsweek has given the award for the past four years.

“It’s an honor to be named to Newsweek’s list of America’s Best Customer Service brands,” says Jim Harkensee, Fidelity Life President. “We’re proud that our customers find value in our products and services – and want to recommend us to others.”

The full list of America’s Best Customer Service Award 2022 winners is available online and in print.


At Fidelity Life, our goal is to make life insurance simple, affordable, and understandable for everyday families. This content is intended for educational purposes only. Each post is carefully fact-checked, reviewed, and updated regularly to ensure the information is as relevant as possible.