Fidelity Life Association · Est. 1896

Who we Are

Innovation is our policy®

Since our founding in 1896, Fidelity Life’s been creating life insurance policies that meet the needs of everyday people. We’re continually applying new technologies and processes to make it easier, faster, and more affordable for today’s families to get the coverage they need.

2006

One of the earliest companies to deploy automated underwriting engines

2007

First company to do e-signature

2007

First company to develop and achieve state approval of a “dynamic application”

2009

Among the earliest companies to go paperless in application

2011

Received method patent for RAPIDecision^® Life term product

2011

Secured patent for LifeTime Benefit Term product

2015

First company to conclusively use predictive analytics at the point-of-sale, enabling some term insurance consumers to bypass a medical exam

2018

First carrier with real time, automated event processing notification for agents and staff that’s connected to key support systems–including underwriting and new business

2020

Launched a digital platform for consumers interested in buying term insurance completely online

2021

Among the first to offer Accidental Death Benefit policies for online purchase

2021

Launched new-to-world RAPIDecision Life One^SM 1-year term product

Our vision and mission are the reason we get up in the morning. Our values are how we actually behave — with customers, with each other, and with the communities we work in. These aren’t talking points for ads. They’re the filter every decision runs through.

Company Vision

We help everyday Americans achieve greater financial security.

Company Mission

We make life insurance more accessible and affordable for everyday Americans.

Value 01

We put people first

Because we recognize that our business begins and ends with people.

Value 02

We operate with excellence

Because we act with integrity and hold ourselves to high standards.

Value 03

We are passionate team players

Because we seek to energize, engage, and inspire others.

Value 04

We make a positive difference

Because we seek to make life better for our customers, their beneficiaries, and the community.

Now and in the future, Fidelity Life remains committed to the same enduring mission — providing Americans with reliable life insurance solutions that protect what matters most.

We’ll continue to grow by delivering real value to our policyholders, our partners, and the communities we serve.

We help everyday Americans achieve greater financial security.

Context	Usage	Notes
First reference	Fidelity Life Association	Always use full name first
Second reference+	Fidelity Life	Acceptable after full name appears
Internal only	FLA	Never in external materials
Never use	Fidelity (alone)	Causes confusion with other brands