Who ARE We?
We make life insurance more accessible.
Fidelity Life understands that people need a product that is fair and affordable. And, people want a process that is fast and easy. We know it’s important that consumers understand their options and feel confident they can take care of their families. That’s why — for nearly 130 years — we’ve designed life insurance solutions and developed smarter, simpler methods, all to empower everyday Americans.
Enhancing Lives and Personal Wellbeing
We’re about people. We seek to make life better for customers and their beneficiaries; employees and their families; and the communities where we do business.
We’re straightforward and transparent because we strive to instill confidence in everyone connected to our brands. With confidence comes both the comfort and security essential to living life to the fullest.
Delivering a Better Life Insurance Experience
We relentlessly focus on all things life insurance so consumers don’t have to. We keep the customer front and center as we continuously enhance our products, services and interactions.
We simplify and demystify the complexity of life insurance so consumers can make smarter decisions and feel more confident about today and tomorrow.
A legacy of innovation
Fidelity Life, an iA Financial Group Company
We are proud to be a part of iA Financial Group, a company with over 130 years of experience in the insurance and wealth management sectors. iA Financial Group has earned a reputation for trustworthiness among its clients, consistently adapting its practices and product offerings to meet the evolving needs of the market. Founded in 1892, iA’s mission is to ensure the financial well-being of its clients by offering them personal insurance coverage and investment solutions to help them achieve their personal goals.