Fidelity Life named one of America’s Best Customer Service companies by Newsweek

Fidelity Life named one of America’s Best Customer Service companies by Newsweek

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Our customers have been at the core of what we do for over 100 years at Fidelity Life – and we’re honored to be recognized for that commitment.

For the second year in a row, Newsweek has named Fidelity Life in its America’s Best Customer Service rankings. The award is based on feedback from our own customers, making this recognition especially meaningful for us.

Since we opened our doors in 1896, we’ve sought to make life insurance more accessible and affordable for everyday Americans and their families. We constantly strive to find new ways to meet their needs, so they can protect what matters most to them. Winning Newsweek’s Best Customer Service award highlights what we care about most – serving our customers.

Inside the rankings

To compile the America’s Best Customer Service rankings, Newsweek and global research company Statista surveyed 20,000 Americans about their favorite products and services. The survey covered brick and mortar companies, online retailers, and service providers in 160 categories to find the most customer-centric companies across a wide range of industries. Customers were asked to evaluate companies based on six criteria:

  • How likely they are to recommend the company to friends and family
  • Whether the company was friendly and polite when the customer contacted them
  • Whether the company answered the customer’s questions correctly and thoroughly
  • If the services offered met the customer’s needs
  • Personalized solutions for specific issues or questions
  • How accessible the company was, either in person, over the phone, or online

Based on that feedback, Newsweek evaluated companies and awarded the top three companies in each category. Fidelity Life was recognized in the Accidental Death and Dismemberment (AD&D) insurance category, making us part of the rankings each year Newsweek has given the award.

To explore the full list of winners, check out Newsweek’s America’s Best Customer Service Award 2020 rankings on the website. The list will also be published in an upcoming print edition of Newsweek Magazine.

Working with you, for life

To all our customers at Fidelity Life, thank you for your support and feedback. This honor wouldn’t have been possible without you, and we look forward to continuing to find new ways to serve you better. We’re committed to making life insurance simpler and more affordable with:

  • Products for every age and stage of life. Our goal is to help keep you covered every step of the way. We offer a full range of life insurance products that grow with you as your needs change, including term life, permanent life, and final expense plans.
  • An easier way to buy. While buying life insurance the traditional way can take weeks, our customers often get covered the day they apply. Our patented process allows us to approve customers in just minutes in many cases, and we also use technology to waive medical exams for qualified customers.
  • Helpful, knowledgeable agents. Your family is your top priority – and they’re ours, too. Our licensed agents are here to guide you through your options and find the plan that meets your needs and budget.

We’re proud to be honored for our service to our customers, and we’re not done yet. As we enter 2020, we’re committed to helping families everywhere secure their financial future.


At Fidelity Life, our goal is to make life insurance simple, affordable, and understandable for everyday families. This content is intended for educational purposes only. Each post is carefully fact-checked, reviewed, and updated regularly to ensure the information is as relevant as possible.

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