Americans achieve greater financial security by making life insurance more accessible and affordable. It’s a big responsibility, and one we take seriously. We thoughtfully design policies and responsibly manage our business, so we’ll be there when you and your family need us.
Tell us about yourself, and we’ll match you to available life insurance policies that meet your needs and work with your budget.
Select the life insurance policy that works best for you. We’ve made it fast and easy to get a quote online or to connect with one of our agents.
Check getting life insurance off your to-do list. We’ll walk you through the application and purchasing process. Coverage often starts the same day.
Fidelity Life is honored to be named one of America’s Best Insurance Companies by Forbes, marking the third consecutive year of this recognition!
Thanks to our staff for making us a 4X Top Workplace winner!
Fidelity Life is proud to be recognized as one of Forbes America’s Best Insurance Companies for the second year in a row!
A.M. Best is the oldest and most widely recognized provider of ratings for the insurance industry. Their Financial Strength Ratings (FSR) offer an independent assessment of an insurer’s financial strength and potential future ability to meet obligations to policyholders and their beneficiaries.
**A.M. Best is the leading provider of ratings, news and financial data for insurance companies. Our last A.M. Best Financial Strength Rating was released on September 27, 2024.
For more than a decade, Fidelity Life has partnered with our sister company, eFinancial, to help consumers find the life insurance policy that best meets their need. Together, Fidelity Life and eFinancial are working hard to make life insurance more accessible and affordable for everyday people.
President
Vice President, Operations
Chief Actuary
Executive Vice President and chief marketing officer
President
Vice President, Operations
Chief Actuary
Executive Vice President and chief marketing officer
We are proud to be a part of iA Financial Group, a company with over 130 years of experience in the insurance and wealth management sectors. iA Financial Group has earned a reputation for trustworthiness among its clients, consistently adapting its practices and product offerings to meet the evolving needs of the market. Founded in 1892, iA’s mission is to ensure the financial well-being of its clients by offering them personal insurance coverage and investment solutions to help them achieve their personal goals.
There are a range of affordable Fidelity Life products to choose from based on your situation and financial responsibilities.
President
As President of Fidelity Life, John leads the company’s overall strategy, operations and financial results with responsibility for driving performance, strengthening organizational capabilities, and advancing Fidelity Life’s mission and long-term growth. In this role, John oversees the company’s core functions, including Human Resources, Risk, Operations, Underwriting, and Distribution and partners with technology and Legal ensuring strong alignment between governance, execution, and business outcomes.
Prior to his appointment as President, John served as Executive Vice President and Chief Administrative Officer at Fidelity Life, where he provided enterprise leadership across legal, compliance, risk, and operational functions. Prior to that he served as Executive Vice President and General Counsel for Fidelity Life’s prior publicly traded parent company, Vericity, Inc. Before joining Fidelity Life, John began his career as a trial attorney, handling dozens of first-chair jury trials and arbitrations. During his 20-year career with The Allstate Corporation, he held multiple senior leadership roles within the legal department, including General Counsel to Allstate Life of New York, Chief Counsel to Allstate’s Agency Operations team and to Allstate’s President of the East Region, as well as Lead Corporate Counsel for Allstate’s marketing organization. He is also a former member of the Board of the New Jersey Life and Health Insurance Guaranty Fund.
John is a graduate of Northern Illinois University and The University of Illinois-Chicago Law School.
As Vice President of Operations, Trent Landes has been a key leader at Fidelity Life since 2016, where he leads the company’s core operational functions, ensuring the efficient and effective delivery of products and services across the organization. Trent oversees Distribution Services, Policy Administration, Claims, Production & Distribution Support, and broader Operations, with direct leadership accountability for the teams responsible for policy lifecycle management, distribution enablement, and customer and beneficiary experience.
Before joining Fidelity Life, Trent built deep operational expertise across the insurance industry, with experience spanning claims management, policy administration, and operational leadership. Throughout his career, he has been recognized for driving process improvement, strengthening service delivery, and partnering cross-functionally to support growth while maintaining operational excellence and regulatory discipline.
Trent is a graduate of Purdue University and is based in the Chicago area.
With more than 30 years of actuarial and management experience, Marc joined Fidelity Life in 2010. Today, he directs all of Fidelity Life’s actuarial functions including actuarial risk management, financial modeling and forecasting, valuation, reinsurance, and asset/liability management. He also manages all regulatory accounting frameworks and emerging underwriting solutions, including new technologies.
Prior to Fidelity Life, Marc was Chief Actuary of Guarantee Trust Life and held leadership roles at CNA Insurance. He previously served on the Board of Directors of the Illinois Life and Health Guaranty Association.
A graduate of the University of Illinois at Urbana-Champaign, Marc also holds an MBA from the Kellogg School of Management at Northwestern University.
Executive Vice President and Chief Marketing Officer
Melissa oversees Fidelity Life strategy and marketing including customer acquisition and loyalty, branding and communications, strategic partnerships, and omni channel customer experience. Committed to making life insurance more accessible and affordable, her consumer-centric approach keeps everyday Americans at the heart of the Company’s endeavors.
With more than 20 years of experience in direct-to-consumer marketing and branding, Melissa has built deep knowledge of customer acquisition and led digital transformation within insurance, education, and e-commerce businesses. She served as Chief Marketing Officer for GoHealth, a Medicare insurance broker, as well as Chief Marketing Officer for Endurance Warranty, a leader in auto protection services. At Perdoceo Education Corporation, Melissa held marketing leadership positions responsible for new student enrollment and retention; and as a digital native, helped establish search engine and social media marketing at CareerBuilder.com. She began her career in advertising guiding established brands like Ford Motor Company and La-Z-Boy through digital transformation.
Melissa graduated from Adrian College in Adrian, Michigan with a BBA in Marketing where she also completed Public Relations studies.
