Innovating life insurance with long term care for the worksite market since 2007
Fidelity Life has a history of innovation and bringing to market patented life insurance solutions to make it easier for consumers to obtain life insurance and enhance the value of their coverage. In 2007, it developed LifeTime Benefit Term (LBT), an innovative product for the voluntary worksite market that provides guaranteed coverage through age 120 at a much lower cost than other solutions.
In 2011, Fidelity Life was issued a U.S. patent on LBT based on its unique combination of funding techniques delivering guaranteed coverage and competitive benefits for employees purchasing life insurance through the workplace.
The unique and popular patented design of the LBT product is positioned to meet the growing demand for worksite permanent life insurance with long-term care benefits. Fidelity Life works with select distribution partners in delivering LBT through their employee benefits portfolio.
Since 1896, Fidelity Life has been focused on helping everyday families get life insurance. By designing a broad range of products, we work to meet your needs as your life and circumstances change. We seek to make life better for customers and their beneficiaries; and employers and their families.
Executive Vice President, Head of Worksite Business
Senior Vice President, Worksite Distribution
Senior Vice President, Worksite Revenue Operations & Strategy
In June 2024, iA American Holdings, Inc., a subsidiary of iA Financial Corporation, Inc., completed its acquisition of Vericity, the parent company of Fidelity Life.
iA Financial Group is one of the largest insurance and wealth management groups in Canada, with operations in the US. Founded in 1892, it is an important Canadian public company.
iAFinancial Group is invested in products and services that are adapted to our clients’ needs, in our customer service and in our employees’ development and our relationships with our distributors.
Fidelity Life Association, A Legal Reserve Life Insurance Company, is headquartered in Des Plaines, IL and licensed in all states and the District of Columbia, except for WY and NY. LifeTime Benefit Term (Policy Form WP300, Certificate Form WC300) and some Optional Benefits are not available in all states. All applications are subject to underwriting approval. Our NAIC number is 63290.
