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Our Company History

Explore more than a century of industry-leading service and innovation.
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Our Story

1896

Fidelity Life mystic workers of the world

1915

Fidelity Life old documents

1929

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1930

1953

2006

2007

2009

2018

2019

2020

2022

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Working with you, for life®

There are a range of affordable Fidelity Life products to choose from based on your situation and financial responsibilities.

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Innovation is our policy®

Since our founding in 1896, Fidelity Life’s been creating life insurance policies that meet the needs of everyday people. We’re continually applying new technologies and processes to make it easier, faster, and more affordable for today’s families to get the coverage they need.

2006

One of the earliest companies to deploy automated underwriting engines

2007

First company to do e-signature

2007

First company to develop and achieve state approval of a “dynamic application”

2009

Among the earliest companies to go paperless in application

2011

Received method patent for RAPIDecision® Life term product

2011

Received method patent for RAPIDecision® Life term product

2011

Secured patent for LifeTime Benefit Term product

2015

First company to conclusively use predictive analytics at the point-of-sale, enabling some term insurance consumers to bypass a medical exam

2018

First carrier with real time, automated event processing notification for agents and staff that’s connected to key support systems–including underwriting and new business

2020

Launched a digital platform for consumers interested in buying term insurance completely online

2021

Among the first to offer Accidental Death Benefit policies for online purchase

2021

Launched new-to-world RAPIDecision Life OneSM 1-year term product

Fidelity Life Association Named One of America’s Best Insurance Companies for 2025

Fidelity Life Association is proud to announce its inclusion in Forbes’ America’s Best Insurance Companies 2025 ranking. This prestigious recognition…
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Committed to a better future for our community

Supporting individuals, families, and the community is at the heart of our work. The Fidelity Life family believes in our individual and collective ability to have a positive impact in our neighborhoods and in the world.

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